Marketing for the people who build homes — and the people who sell them.
We work with construction contractors, real estate agents, and the trades and businesses either side of them. Everything we build — the websites, the campaigns, the follow-up systems — has been built for businesses exactly like yours before.
Prices published on the website. Entry plans from $129/month, month to month.
One industry, properly
Everything to do with homes — building them, fixing them, selling them. No dentists, no restaurants. Depth in one market beats a shallow pass at twenty.
Your accounts, your data, your ad spend
Domain, website, ad accounts and CRM are registered in your name. Ad spend goes on your card, never through us and never marked up.
Prices on the website
You shouldn't need a discovery call to find out what something costs. Here's the whole list.
Free for the first 10 agents. Free for the first 10 contractors.
A Listing Launch Kit or a Project Spotlight — normally $350–$500 — free while we build our first ten real case studies. Not a discount on anything else.
Which side of the house are you on?
Contractors and agents need different marketing. Pick your side and we'll show you the version built for you.
I build them.
Renovation contractors, custom builders, roofers, HVAC, landscapers, kitchen and bath. You're busy but the jobs are the wrong size, or you're one referral drought away from a quiet quarter.
Contractor marketingI sell them.
Agents and small teams. Your brokerage site does nothing, your listings get a Facebook post and a prayer, and you're competing for attention with people who out-spend you.
Real estate marketingWe also work with the businesses either side of those two: kitchen and flooring showrooms, window and door companies, landscapers, property managers, home inspectors, stagers, movers and mortgage brokers. Same customer, same buying decision, same playbook. If your business lives somewhere in the life of a house, we probably fit.
You've probably been burned before. So the way in is deliberately small.
Most people we meet have already paid someone $1,500 a month for six months and got nothing they could point to. Being wary of us is reasonable — we'd be wary of us.
Lead Rescue is the cheapest thing we sell and the fastest thing we do. It stops you losing the calls and enquiries you already get: automatic missed-call text-back, every web form answered inside five minutes, and follow-up that runs without you. Live inside a week, month to month, first month refundable.
There's no buy-now button on it. Every entry plan starts with the free audit, because we won't take $129 a month off you until we've checked that unanswered enquiries are actually what's costing you work — and sometimes the honest answer is that nothing is, and you should keep your money.
Why we'd rather sell you this first
Turning up an ad budget while calls go unanswered is pouring money into a bucket with a hole in it. Closing that leak is cheaper than buying more leads, and it works in days rather than months.
It also tells you something useful fast: how much work was already reaching you and falling through. That number decides whether you need anything else from us at all.
A generalist agency spends your first two months learning your business.
They'll sell you brand awareness when what you need is the phone to ring. They'll write "quality craftsmanship since 1998" because they don't know your trade well enough to write anything specific. And they'll charge you for the education, because every account they take is the first one of its kind.
We've built the same things over and over for the same two industries. We know which offers get filled in and which get abandoned, which searches waste money, what a seller actually wants to read before they call an agent, and why a homeowner picks the cheaper quote. None of that has to be discovered on your budget.
How we workTwo industries, done properly, instead of twenty done from scratch.
What that means in practice
You skip the four-week onboarding where you explain what a change order is, why the permit is the long pole, or how a conditional offer falls apart. We start from a template that already works in your market and adapt it — which is why a build takes days instead of weeks.
Five things, done properly, instead of thirty done badly.
You can buy any of these on their own, or bundle them into a monthly plan. Everything is priced on the pricing page — no discovery call required to find out what it costs.
Websites
Built to book calls, not to win design awards. Sub-second loads, works on a phone in a truck, and every page ends in a way to contact you.
Websites → 02Google & Meta Ads
Built, managed and reported in plain English. You own the ad accounts and pay Google and Meta directly — we never mark up your ad spend.
Advertising → 03SEO & AI Search
Your customers are asking ChatGPT for a contractor now, not just Google. Almost nobody local is built for that yet. We are.
AI search → 04Content & Video
One shoot day becomes ten to fifteen pieces. Sixty seconds of you pointing at a failed beam beats any carousel we could design.
Content & video → 05Reviews & Automation
Missed-call text-back, five-minute lead replies, and a review system that actually runs. The cheapest wins available to you.
Reviews & automation → —See the full menu
Listing launch kits, print and door hangers, Google Guaranteed setup, CRM builds, database reactivation and more.
All services →Contractors and agents are the same conversation, six months apart.
A contractor renovates a kitchen. Eighteen months later that homeowner decides to sell. An agent takes the listing, and the first thing they need is a trade they trust to fix the deck before photos.
Working both sides means we understand the whole cycle — and it means our clients end up useful to each other. We're building a vetted referral circle so the trades we work with get sent work by the agents we work with, and the other way around.
How the referral circle worksWork that comes with a warm introduction
Agents need pre-list repairs, post-close renovations and honest opinions for their clients. That work goes to whoever they trust. We make sure they know your name.
A trade list you can hand over without flinching
Recommending a bad contractor costs you the referral and the relationship. We only put trades in the circle that we'd stake our own client relationships on.
Four steps, and you know the price before step two.
Free visibility audit
We record a 15-minute screen share: what happens when someone Googles your business, what your Google profile is missing, what your closest competitor is doing better, and the first three things we'd fix. It's yours to keep whether you hire us or not.
Request oneA 30-minute call and a written plan
What you want more of, what you're spending now, what's realistic in your market. You leave with a plan and a number, in writing. If the honest answer is "you don't need us yet," we'll say that.
We build the foundation
Website, Google Business Profile, tracking, lead capture and instant notifications. Three to five working days for most builds, because we work from a kit instead of starting from scratch every time.
Then we turn on demand and report honestly
Ads, content, reviews and follow-up automation. Every month you get a one-page report and a 20-minute call: what it cost, what came in, what we're changing. No 40-slide dashboards nobody reads.
Here's what it costs. On the website, where it belongs.
Most agencies hide their pricing so they can size you up on a call. We'd rather you decide whether we're in your range before either of us spends an hour.
Foundation
- Website built to convert
- Google Business Profile done properly
- Lead capture with instant alerts
- Full tracking and call tracking
- SEO + AI search foundation
Grow
- Google and Meta ads managed
- Landing pages per campaign
- Monthly content and one long piece
- Review generation running
- One-page report and a real call
Scale
- Everything in Grow
- Monthly video shoot day
- YouTube channel run for you
- CRM build and automation
- Quarterly strategy session
Three things we won't do
We won't bill you hourly. We won't mark up your ad spend — you pay Google and Meta directly from your own card, on your own account. And we won't guarantee you a number of leads, because nobody honest can. We guarantee the work, the timelines and the reporting.
Websites, landing pages, campaigns and print — already shipped.
Team sites, a builder's launch campaign, seller-capture pages, a door-to-door farming campaign and the reporting systems behind them. Every one built for this industry, not adapted from someone else's.
A full team website
Twelve pages, neighbourhood guides, home-valuation capture and a recruiting funnel — with structured data on every page so search engines and AI assistants can read it.
A pre-construction launch site
A builder's project site rebuilt around one job: registering VIP buyers before public release.
A door-hanger campaign
Designed, print-ready and distributed by hand. Digital agencies abandoned print, which is exactly why it still works inside a service radius.