Sixty seconds of you explaining a failed beam beats anything we could design.
People hire trades and agents on trust, and trust is built by watching someone know what they're talking about. That's a video problem, not a graphic design problem. We come to your job site or your listing, film you, and turn one day into a month of content.
- 8–15 vertical clips for Reels, Shorts and TikTok
- 1–2 longer pieces for YouTube and your website
- Stills pulled for ads, the site and Google Business Profile
- Ad creative that outperforms anything stock
- Captions, titles and a posting schedule
$1,200–$2,000 per shoot day
Nothing scripted. Nothing that needs you to be a performer.
You don't have to be good on camera. You have to know your trade and answer a question — which you do fifteen times a day already. We run the camera and ask the questions, and the awkward first ten minutes never leaves our drive.
On the job site
- "Here's what we found when we opened it up." The single best format there is. Every homeowner is quietly terrified of this moment.
- Before, during, after on a real project, with the timeline and what changed.
- "Why this quote is $28,000 and his is $12,000." Your price objection, answered once, forever.
- "Don't do this to your house." The mistakes you keep having to undo.
- A walkthrough of a finished job with the owner, if they're willing.
- Two-minute how-to-choose guides for the decisions your customers agonise over.
In the neighbourhood
- Community walkthroughs — the most durable asset an agent can build. Still working in three years.
- Listing tours that say something real about the house instead of narrating the floor plan.
- "What this actually costs to fix" — walking a property and talking honestly about what the repairs come to. Almost no agent does this.
- Market updates in plain English, monthly.
- Process explainers: sell first or buy first, what conditions mean, what happens on closing day.
- Open house and event coverage when it's worth it.
The words still matter — they're what gets found.
Video builds trust with people who already found you. Written content is how they find you in the first place, and it's what an AI assistant quotes.
Cost guides
Real GTA ranges for your services, honestly explained. Ranks well, pre-qualifies callers, and gets cited.
Project write-ups
Each real job as a short case study: the problem, what we found, what it cost, how long.
Market updates
For agents — monthly board numbers translated into something a homeowner will actually read.
The awkward questions
Permits, timelines, deposits, what happens when it goes wrong. Answering these first is why people call you.
A word on AI-written content
We use AI tools the way any competent shop does now — for research, structure and first drafts. What we won't do is publish generic AI filler under your name. It doesn't rank, it doesn't get cited, and anyone in your trade can tell within two sentences that you didn't write it. The specific knowledge has to come from you. That's the whole point of the shoot day.
About content and video.
I hate being on camera.
Almost everyone says this, and almost everyone is fine within twenty minutes because we're not asking you to perform. We ask questions, you answer them the way you would to a customer, and the awkward first ten minutes never leaves our drive. If you're genuinely not going to do it, we can shoot the work itself with a voiceover — it's less effective, but it's not nothing.
How often should I shoot?
Once a month is the sweet spot for most clients — enough material to post two or three times a week without repeating yourself. Quarterly works if the budget is tight. Weekly is unnecessary for a local business.
Do you post it for me?
Yes, in a monthly plan — scheduling, captions, hashtags, and replying to comments in the first 24 hours. Or we can just hand you the files if you'd rather post them yourself.
What about customer privacy?
We get written permission before filming inside anyone's home or featuring an identifiable person, and we work around anything the homeowner would rather not have online. For agents, that includes not filming a seller's belongings or anything that identifies them without consent.
Is YouTube worth it for a local business?
For agents, genuinely yes — neighbourhood videos get found by people planning a move six months out, and they keep working for years. For contractors it's more of a trust library: something to send a hesitant customer, and something that shows up when they search your name before signing.